Financial Flow Explorer

See how companies turn revenue into profit

Explore the business lines, costs, and operating choices behind company profit. Every diagram is labeled so you can distinguish reported filing data from an editorial model.

Filing-backed editorial view

Apple · Reported quarterly sample

This diagram uses company-reported 10-Q figures with an editorially selected reading path. Any grouping or arithmetic bridge is disclosed in the source metadata.

Period
Three Months Ended December 28, 2024
Source
Apple quarterly results

Current diagram

Apple December 2024 Quarterly Profit Flow

10 categories · 5 stages

Sankey diagram showing how values move between 10 financial categories. A complete text table follows the diagram.

View this diagram as accessible tables
Financial categories
CategoryStageValue
Products revenue1$98.0B
Services revenue1$26.3B
Revenue2$124.3B
Gross profit3$58.3B
Cost of revenue3$66.0B
Operating income4$42.8B
Operating expenses4$15.4B
Net income5$36.3B
Tax5$6.3B
Other expense5$248M
Financial flows
FromToValue
Products revenueRevenue$98.0B
Services revenueRevenue$26.3B
RevenueGross profit$58.3B
RevenueCost of revenue$66.0B
Gross profitOperating income$42.8B
Gross profitOperating expenses$15.4B
Operating incomeNet income$36.3B
Operating incomeTax$6.3B
Operating incomeOther expense$248M

Educational visualization only. Verify figures against the original filing before making financial decisions. Schema v2